We've been there.
We were founders too.
A better form of advisor
The fact is that most founder + advisor relationships are disappointing.
The founder rarely knows how to pull in the advisor, while the advisor passively waits to be called upon. The two sides meet infrequently, typically for coffee or a drink. The advisor says something clever and offers to make an introduction or two. Sadly, that’s usually where this story ends. Instead of a relationship of regular dialogue and intimacy, it’s just a series of brief transactions.
ETW stands for “Enjoy The Work” and we very much do. We partner with our founders every step of the way to accelerate and smooth the bumpy path from idea to sustainable business.
We know the questions founders care about...
Seed and Series A
Articles written both by ETW and by our portfolio companies
How to Pick a Startup Lawyer
An ETW Q&A with Paul Neibergs of Viewpoint Law
2018.04.24 / 5min read. Read More
The Shitty Manager Quiz
Every year a fortunate minority of startups figure out enough of the product-market-fit puzzle to grow from scrappy startups to mature…
2018.04.10 / 3min read. Read More
Think like a film editor.
The director’s cut of Gladiator was 171 minutes.
2018.03.19 / 3min read. Read More
How to Sell Your Startup
An ETW Q&A with Will Hawthorne of Code Advisors
2018.02.08 / 6min read. Read More
Winners, Losers, & Takeaways of the New CA Employment Laws
Maybe you heard about the new California employment laws.
2018.01.25 / 3min read. Read More