We've been there.
We were founders too.
A better form of advisor
The fact is that most founder + advisor relationships are disappointing.
The founder rarely knows how to pull in the advisor, while the advisor passively waits to be called upon. The two sides meet infrequently, typically for coffee or a drink. The advisor says something clever and offers to make an introduction or two. Sadly, that’s usually where this story ends. Instead of a relationship of regular dialogue and intimacy, it’s just a series of brief transactions.
ETW stands for “Enjoy The Work” and we very much do. We partner with our founders every step of the way to accelerate and smooth the bumpy path from idea to sustainable business.
We know the questions founders care about...
Seed and Series A
Articles written both by ETW and by our portfolio companies
How to Sell Your Startup
An ETW Q&A with Will Hawthorne of Code Advisors
2018.02.08 / 6min read. Read More
Winners, Losers, & Takeaways of the New CA Employment Laws
Maybe you heard about the new California employment laws.
2018.01.25 / 3min read. Read More
ETW Company Spotlight — Behavioral Signals
“If you could have one superpower, what would it be?”
2017.12.07 / 2min read. Read More
The Emotional Stages of Startup Fundraising
At ETW Advisors, we advise A LOT of startup fundraises. Not surprisingly, first-time founders often have the same questions for us. One of…
2017.10.25 / 2min read. Read More
What do weed, the Winklevi, a heart attack, and slap fighting all have in common?
Startups are crazy.
2017.10.12 / 6min read. Read More
Leaving The Valley
The Bay Area is home to about 25% of the world’s venture capital investments. An impressive number undoubtedly. But why don’t we hear more…
2017.10.08 / 3min read. Read More
Cash Rules Everything Around Me
Capital is the lifeblood of a young startup. It’s not an accident that the very language used to describe money conveys a sense of…
2017.09.21 / 3min read. Read More