Who We Are - Enjoy The Work

Who We Are

Enjoy The Work (formerly ETW Advisors) is a San Francisco-based startup advisory firm founded in 2014 by Jonathan Lowenhar. Our unique, hands-on approach to startup mentorship empowers founders to pick the right path. We provide informed counsel every step along the way, helping founders navigate the unknown in times of inevitable turbulence and uncertainty.

We come from a variety of backgrounds — consumer Internet, enterprise SAAS, finance, sales, and more. But one fact remains consistent for all of our advisors: we have deep and successful startup experience both as founders and as early stage operators.

Jonathan Lowenhar

Founder & Managing Partner

Throughout my 20 year career, I’ve successfully built a $1B business segment for a large public company, guided the turnaround of a distressed $100M+ revenue business, launched and sold a venture-backed startup, and led the rise of one of the world’s fastest growing B2B SaaS businesses.

My first career was in hospitality, where I served as the first VP of Loyalty Marketing for Harrah’s Entertainment and led the turnaround of a failing 3,000-employee hotel and casino company. In 2007, I founded my first startup, which I successfully sold after 4 years and several rounds of capital. Starting in 2012, I served as COO of Taulia, growing the business from seed to D in less than 3 years.

Since 2014, I have led Enjoy The Work, a firm of expert early stage operators who have combined their considerable skills to advise the next generation of startups to launch, grow and reach scale. I founded Enjoy The Work because I believed that the biggest positive impact I could have on the world would be to positively influence the next generation of startup entrepreneurs. I’ve dedicated my professional life to that end.

Anu Nigam

Managing Partner

Ever since I joined my first startup in 1996, I’ve enjoyed working with small, driven teams, helping to transform cutting edge technologies into real businesses. My first two startups revolutionized fiber-optic telecommunications, resulting in two acquisitions among the top 10 largest VC-backed M&A deals of all time. After the .com crash, I shifted my sights to consumer internet and started one of the world’s first social networks, hi5.com, which grew to 60M MAU. Later in my career I followed the explosion of smart phones to found an app discover site that organically attracted 15M installs.

Beyond my life as an operator, I was an active investor and mentor including serving as President of Sand Hill Angels in Palo Alto, CA. I’ve long recognized that good advice and mentorship are both more rare and precious than capital. That led me in 2017 to join Enjoy The Work as a Managing Director and Partner.

Yanush Cherkis

General Partner

I’ve had a few careers in various industries, but independent of my functional roles, the most important skill I’ve mastered is the ability to ask good questions.

I’ve developed that skill over a 20 year career that has spanned banking, entrepreneurship, personal coaching and startup advising. I’ve helped start 6 businesses, including co-founding a software company that we built from start-up to a profitable multi-million-dollar global operation to a successful M&A exit.

I have my CPA license, multiple academic degrees and a professional coaching certification but above all else my greatest passions are mentoring my fellow entrepreneurs and volunteering at my kids’ schools.

Devan Batavia

General Partner

I love the early stage journey, particularly uncovering the magical intersection between what the market wants and how to sell it. There are so many open questions, different stakeholders, shifting variables – it’s like a game of chess where the right moves lead to rising revenues and happy customers.

I’ve had the good fortune of wearing many hats in my startup life from business development, to product management to sales. For the last 10+ years, I’ve built and led go-to-market teams for 3 organizations, one of which went public (Jive, valued at $1B+) and the other two still going strong. Building startups has fed my ambitions for years, and I joined Enjoy The Work so that I could impact not just one startup, but rather a portfolio of them across the globe.

Leslie Fine

General Partner

My career as a startup founder and product leader began after earning my PhD in Game Theory and Behavioral Economics from Caltech. In 2008, I founded my first startup, Crowdcast, and successfully exited the company in 2012. Following Crowdcast, I helped lead three more startups: Spigit (SVP Product), tenXer (Head of Product), and Swerve (Founder, CEO).

After my four startup experiences, I ventured into the enterprise world and joined Salesforce (VP Product), where I helped ship the company’s first AI product. But it was through my involvement in Salesforce’s M&A process that I ultimately realized I wanted to return to startup life.

Each chapter of my career was chosen based off of where I’d find my next challenge. I’m a problem solver at heart, and I take pride in repackaging all that I’ve learned throughout my career in order to effectively mentor the next wave of passionate founders.

Ned Renzi

General Partner

While I’ve been involved with startups ever since founding my own software company in the mid 1990s, the bulk of my career has been defined by venture capital. In the early 2000s, I co-founded Pittsburgh-based VC firm, Birchmere Ventures.

Over the following 20+ years at Birchmere, we raised and invested six funds and our portfolio companies achieved a cumulative market valuation of $15 billion. Through those funds, I was fortunate to work with dozens of amazing entrepreneurs.

Throughout my career, my highest highs have come when lending a helping hand to well-deserving, high-achieving founders. My passion lies in watching others achieve success. Through Enjoy The Work, I am able to fulfill this passion by taking founder mentorship to a deeper level than I could in the VC world.

Lesley Ross

General Partner

With 16+ years experience spanning management, sales and marketing, operations, and analytics, I’ve spent time working for nonprofits and for-profits, agency and in-house, Fortune 100s, and startups.

Tapping my expertise in data-informed operations, I founded Quantified Ardor in 2016 and developed a proprietary methodology to advise growing startups around the world on data-driven decision making.

I’ve also spent the last 6 years as an advisor while holding multiple COO positions for startups at various stages. I’m a mentor with Google Launchpad, Endeavor, 500 Startups, plus several VCs and accelerators in SF, London, and Mexico City and most recently was an Expert in Residence at First Round Capital, advising their portfolio companies on operations and analytics.

I’m thrilled to have the opportunity to bring my first-hand experience to the Enjoy The Work team, where I’m afforded the chance to work closely with dozens of passionate founders.

Rick Hartwig

General Partner

With more than 20 years as a technology product development and marketing executive, I’ve helped grow companies from seed stage to series F. I’ve led multiple companies through acquisition as a VP or CMO, and have worked with numerous CEOs to successfully raise $100M+ in funding.

Later, as I moved into consulting and advising, I sought to become an even better company advisor and leadership coach. I became certified with both the College of Executive Coaching and International Coaching Federation as part of this effort.

I believe in the importance of both hard skills and soft skills. I recommend tactical frameworks but help leaders find their own resourcefulness. I give specific advice regarding what to expect next quarter but believe an executive should always be improving their own intuition.

I love how Enjoy The Work allows me to help a much broader selection of companies achieve more every quarter.

Kiki Wilson

Chief Logistics Hustler

I love complex problems – the more variables, the more moving parts, the more complexity the better. I’ve spent the vast majority of my career in administrative and operations roles supporting executives and teams across both large companies and small, from consumer internet to healthcare. I joined Enjoy The Work in 2016 because of the challenge. How best do you build an infrastructure to support a global portfolio of startups? We host events, curate content, build proprietary teaching materials and connect a team of advisors with a network of founders. There are endless details to consider and I’m fortunate enough to sit at the center of the machine.

Mochi Monster

Head of Security