Enjoy The Work (formerly ETW Advisors) is a San Francisco-based startup advisory firm founded in 2014 by Jonathan Lowenhar. Our unique, hands-on approach to startup mentorship empowers founders to pick the right path. We provide informed counsel every step along the way, helping founders navigate the unknown in times of inevitable turbulence and uncertainty.
We come from a variety of backgrounds — consumer Internet, enterprise SAAS, finance, sales, and more. But one fact remains consistent for all of our advisors: we have deep and successful startup experience both as founders and as early stage operators.
Founder & Managing Partner
My first career was in hospitality, where I served as the first VP of Loyalty Marketing for Harrah’s Entertainment and led the turnaround of a failing 3,000-employee hotel and casino company. In 2007, I founded my first startup, which I successfully sold after 4 years and several rounds of capital. Starting in 2012, I served as COO of Taulia, growing the business from seed to D in less than 3 years.
Since 2014, I have led Enjoy The Work, a firm of expert early stage operators who have combined their considerable skills to advise the next generation of startups to launch, grow and reach scale. I founded Enjoy The Work because I believed that the biggest positive impact I could have on the world would be to positively influence the next generation of startup entrepreneurs. I’ve dedicated my professional life to that end.
Beyond my life as an operator, I was an active investor and mentor including serving as President of Sand Hill Angels in Palo Alto, CA. I’ve long recognized that good advice and mentorship are both more rare and precious than capital. That led me in 2017 to join Enjoy The Work as a Managing Director and Partner.
I’ve developed that skill over a 20 year career that has spanned banking, entrepreneurship, personal coaching and startup advising. I’ve helped start 6 businesses, including co-founding a software company that we built from start-up to a profitable multi-million-dollar global operation to a successful M&A exit.
I have my CPA license, multiple academic degrees and a professional coaching certification but above all else my greatest passions are mentoring my fellow entrepreneurs and volunteering at my kids’ schools.
I’ve had the good fortune of wearing many hats in my startup life from business development, to product management to sales. For the last 10+ years, I’ve built and led go-to-market teams for 3 organizations, Jive which went public in 2011, Origami Logic was acquired by Intuit, and TripActions, still a public company valued at over $5B at last check.
Building startups has fed my ambitions for years, and I joined Enjoy The Work so that I could impact not just one startup, but rather a portfolio of them across the globe.
After my four startup experiences, I ventured into the enterprise world and joined Salesforce (VP Product), where I helped ship the company’s first AI product. But it was through my involvement in Salesforce’s M&A process that I ultimately realized I wanted to return to startup life.
Each chapter of my career was chosen based off of where I’d find my next challenge. I’m a problem solver at heart, and I take pride in repackaging all that I’ve learned throughout my career in order to effectively mentor the next wave of passionate founders.
Over the following 20+ years at Birchmere, we raised and invested six funds and our portfolio companies achieved a cumulative market valuation of $15 billion. Through those funds, I was fortunate to work with dozens of amazing entrepreneurs.
Throughout my career, my highest highs have come when lending a helping hand to well-deserving, high-achieving founders. My passion lies in watching others achieve success. Through Enjoy The Work, I am able to fulfill this passion by taking founder mentorship to a deeper level than I could in the VC world.
Tapping my expertise in data-informed operations, I founded Quantified Ardor in 2016 and developed a proprietary methodology to advise growing startups around the world on data-driven decision making.
I’ve also spent the last 6 years as an advisor while holding multiple COO positions for startups at various stages. I’m a mentor with Google Launchpad, Endeavor, 500 Startups, plus several VCs and accelerators in SF, London, and Mexico City and most recently was an Expert in Residence at First Round Capital, advising their portfolio companies on operations and analytics.
I’m thrilled to have the opportunity to bring my first-hand experience to the Enjoy The Work team, where I’m afforded the chance to work closely with dozens of passionate founders.
Later, as I moved into consulting and advising, I sought to become an even better company advisor and leadership coach. I became certified with both the College of Executive Coaching and International Coaching Federation as part of this effort.
I believe in the importance of both hard skills and soft skills. I recommend tactical frameworks but help leaders find their own resourcefulness. I give specific advice regarding what to expect next quarter but believe an executive should always be improving their own intuition.
I love how Enjoy The Work allows me to help a much broader selection of companies achieve more every quarter.
My journey has taken me from an executive at AOL in the early days of the consumer internet to the management team of two venture-backed startups that successfully exited. I then joined the parent of the New York Stock Exchange as its first Chief Digital Officer. In the past decade, I was a private equity CEO at two different companies, both of which drove 9-figure revenue, and the most recent of which exited successfully in 2019. While a PE CEO, I concurrently founded a software business which we exited to a global travel business.
Over the past 25+ years, I have bought or sold dozens of companies and raised close to $1B in debt and equity. Through my career’s work building executive teams at different companies, I discovered my passion for personal growth. I’m energized by helping others realize the best versions of themselves – particularly the underdogs – and I’m fortunate to do this with ambitious startup founders at Enjoy The Work.
Alongside those experiences, I also experienced hyper-growth at Airbnb. From 2015 to 2019, I served as Head of Product for Airbnb for Work and Airbnb Luxe. While there, we grew our department’s bookings from zero to over $1B in 2.5 years.
Although each company created value in different ways, I grew to appreciate the things that stay consistent. Building a high functioning team, shipping good product, honing a sales motion, raising capital, etc. Now I’m paying it forward as a General Partner at Enjoy The Work, grateful to work with founders bringing the next generation of technology to market.
Head of Security